Real Estate SEO
Real Estate SEO Services in Twinsburg, Ohio
The real estate industry is immensely competitive, especially in large cities. Since the area you are targeting is hyperlocal, you’re only competing with a handful of real estate agents in that same hyperlocal area. Luckily, you won’t have to compete with thousands of other realtors.
Of course, the battle of surpassing other agents may get fierce, even within the neighborhood of Twinsburg. But, with the use of local SEO, you stand with a strong fighting chance.
Why Do You Need Real Estate SEO Services in Twinsburg?
Almost half of the real estate buyers start their searches online. For this large chunk of traffic, it’s essential that your property listings are optimized for the neighborhoods that indicate local relevance to Google.
Irrespective of the location, there are going to be hundreds and thousands of prospects searching for real estate in that local area every month. Take a look at these astonishing statistics:
- ‘Cincinnati homes for sale’ is searched 5,400 times per month
- ‘Houses for sale in Cleveland Ohio’ gets 3,600 searches monthly
- ‘Studio apartments Columbus Ohio’ is searched 1,600 times monthly
Since ranking in the #1 spot in Google gets you almost 33 percent of the total clicks. But the emergence of mobile devices has transformed the way users search online.
The market of SEO for real estate websites in cities like Cleveland or Twinsburg is pretty vast and your competitors are capitalizing heavily on this marketing tactic. So, how can you catch up with the market?
Let’s find out!
How do we help Real Estate Websites Rank on Google?
You might have read hundreds of blogs claiming that SEO can be daunting. The results are far-fetched and it’s a long time-consuming process to get desired conversions. Well, even if it may not be entirely true, we can help by simplifying your marketing efforts in terms of real estate SEO.
Let’s dive in!
Define KPIs for Real Estate SEO
Building a suitable client base and spreading awareness about your business are the primary real estate marketing goals. But you can’t estimate the success of your marketing campaign unless you track relevant KPIs.
Below are some of the essential KPIs for Real Estate SEO that will help build the foundation of your marketing efforts.
Web Visits
Website traffic is the first vital indicator of your marketing tactics. Generally, they do not depict much about the possibility of potential customers and conversions. However, if you don’t get your web traffic to explore anything beyond your homepage, you’ll be left with very few chances of scaling your business.
Your website is likely the central spot where potential clients can view your listings or get in touch with your team. Tracking visitors to your site can help understand and boost your marketing strategies.
Search Traffic
Today, no digital marketing effort is analyzed without a focus on search engine optimization (SEO). Real estate businesses want house buyers and sellers to view their listings or website to pop up whenever a relevant topic is looked up on the search engines.
The success of your SEO efforts is determined by the quality and amount of your search traffic. Apart from the best-performing keywords and the ones that need more optimization, search traffic helps track visitors focusing on specific keyphrases all the way to conversions.
Traffic Sources
Barring search traffic, it’s essential to identify how your visitors land on your website. If you keep your site URLs tagged with UTM codes, it simplifies the process of breaking down the site visitors on the basis of their sources. Leverage Google Analytics to gauge which devices and browsers are used most by audiences to access your site.
Lead Conversions
Lead generation is an increasingly important KPI, particularly in real estate marketing. If you can acquire your audience's contact information, real estate marketers can offer relevant information to their clients on a regular basis. Digging deeper through Google Analytics, you can set up conversion goals to make better marketing decisions based on lead conversions from individual traffic sources.
Landing Page Conversion Rates
On top of your page-wise lead conversions, this metric helps analyze the most successful landing pages in terms of lead generation. Once you have optimized your real estate landing pages, you would want to know which efforts are fetching results for better conversions. These tactics can also be applied on other pages to reap similar benefits.
Cost Per Lead
A marketing tactic generating sufficient leads per month may not be worthy if it surpasses your marketing budget. Estimating the cost of an average lead and combining that calculation with channels and sources, real estate owners gain a better understanding of marketing campaigns along with the best return on investment (ROI).
Exit Pages
The concept of ‘bounce rate’ is the percentage of visitors who leave your site after viewing just a single page. But what context does this hold with respect to ‘exit pages’?
At some stage of their browsing journey, visitors leave your site to go elsewhere. Analyzing your exit pages provides an estimation of when that’s happening and whether visitors have performed the desired actions before leaving your site.
For instance, you might want your visitors to read a specific blog post and sign-up to your newsletter to get access to a downloadable content piece. If the sign-up form is the most popular exit page, your strategy is performing well. However, if the blog post is the targeted exit page, you may want to refine your call-to-action (CTA).
Local SEO for Real Estate Websites
The local presence in the market is a crucial aspect of real estate marketing. Imagine clients interested in checking out properties in and around the city of Detroit. There are fewer possibilities of real estate agents from Chicago catering to these customers.
Here are a few tips to boost local SEO efforts for real estate business owners.
1. Optimize GMB Pages and Improve Local Rankings
It’s essential for local real estate agents to get listed on Google’s 3-pack. When local audiences search for real estate agents in Cleveland, the search engine displays a map representation showcasing various Google My Business (GMB) pages.
A formatted phone number, with proper parentheses, enables one-click calling directly from the Google map results. Users are more engaged towards results that have their phone numbers, addresses or location pins, customer reviews, and website addresses featured on these listings.
Head on to google.com/business/. After signing in, fill out the required details. Ensure to make your profile fully updated and provide the maximum information possible.
Some of the essential details that you shouldn’t miss are mentioned below:
- Website
- Telephone number
- Description
- Photos
- The exact location on the map
- Operating hours
- Category of Business (Real Estate)
2. Claim Local Citations to Boost Local Prominence
Citations account for almost 11 percent of search ranking factors. It is extremely important to maintain updated citations – Name, Address, Phone Number, and Website (NAP) for your business. However, a survey by ConstantContact discovered nearly 49 percent of businesses fail to provide accurate contact information on their business listings. This is one of the first steps to rectify for local businesses to improve their rankings on the local map pack.
Real estate owners fearing this crazy task to be administered can check out easy and exciting ways to sort their local citations.
3. Use Schema and Reviews in Your Marketing Efforts
- Name and address of a property
- Offer price
- Offer currency
Get in touch with us today to transform your SEO strategy for your real estate business and start noticing the difference in user engagement for yourself.
Optimize Real Estate Keywords
In the modern age, 44 percent of real estate buyers start their home search on the internet. Hence, your real estate business listings must be visible on Google and other search engines to attract potential customers.
A keyword is simply a word or a phrase that describes the content of a specific post in the best possible manner. It’s the search term that helps your web page or content to rank amongst a sea of competitors. Keywords can have equal volume and difficulty levels, but the intent may vary vastly.
One of the most crucial aspects of your SEO strategy is a well-researched and extensive keyword list. By identifying the terms and phrases that potential leads are looking for amidst their home buying process, you can target customers with relevant content. Optimize your website copy with posts, property listing pages, landing pages, and blog content with efficient use of relevant keywords.
In general, real estate keywords are categorized on the basis of three markers – generic, local, and hyperlocal. As you transcend from generic to hyperlocal, the buying intent within keywords becomes stronger.
Something like ‘how to buy a home’ is a generic search term that has an informational intent. While it has quite some volume for monthly searches, it is moderately competitive to rank for, but comes with a really low conversion rate.
Source: https://www.semrush.com/analytics/keywordoverview/?q=how+to+buy+a+home&db=us
Generally, with SEO for real estate agents, the search traffic tends to be clustered around a small number of keywords. These involve some super competitive ones like “real estate”.
Source: https://www.semrush.com/analytics/keywordoverview/?q=real+estate&db=us
Many agents and real estate SEO experts commit themselves to focus on these high-volume keywords. But, these terms usually attract less qualified traffic for conversions.
Short, low-conversion terms are referred to as head keywords that account for nearly 18 percent of total online searches. While long-tail keywords sum up 70 percent of the entire digital queries. Long-tail keywords aren’t of high monthly volume, but the buying intent is much higher.
Conduct a Website Audit
An SEO audit helps determine the best-performing pages and the ones that need improvements. Even though it’s a time-consuming affair, a real estate SEO audit serves as a benchmark for agents. Real estate marketers can track progress and accordingly ideate a roadmap.
Start by asking these sets of questions:
- Does your site rank for local real estate keywords?
- Are you getting any organic traffic for your real estate website?
- Are you generating leads or converting clients to buy or sell properties?
If the answer to any of these questions is no, the SEO audit can help identify the reasons behind it.
Some significant areas for real estate marketers to focus on include:
- Content: Structure, visual elements, duplicates, keyword placement, and canonical tags.
- Site Structure: XML sitemap, robots.txt files, redirects.
- Page Structure: Titles, meta descriptions, URLs, heading tags, alt tags.
- Links: Outbound and inbound links, broken link optimization, interlinking with other pages on your website.
- Usability: Mobile-friendliness, site speed, accessibility.
Optimizing each component of these five key metrics can bring a noticeable improvement in your search marketing efforts.
Leverage the benefits of Google Analytics and locate the areas on your site that need the most amount of attention. Make use of the Google Search Console to identify issues that need to be fixed. You can even boost your mobile accessibility and site speed with the help of the Mobile-Friendly Test tool and PageSpeed Insights tool.
Optimize the Website for Mobile Search
Nearly 52 percent of the global internet traffic comes from mobile devices. Hence, to keep both search engines and search traffic happy, your real estate website must operate smoothly on mobile devices and tablets.
Talking of mobile optimization, the key areas to concentrate on are:
- Responsive design
- Page speed
- Usability
- Homepage
- Site navigation
- Site search
- Conversions
A responsive web design naturally adjusts your site to fit any screen of a random device. This aspect is vital for usability. A fast-loading website is not only critical to providing a good user experience but nowadays, it’s also considered to be a ranking factor. The more a user has to navigate through a real estate website to find their desired listings or content, the less likely they are to follow the buyer’s journey right till the end.
The Mobile-Friendly Test tool will help determine the current site’s compatibility test along with identifying the list of issues that need your attention.
Getting Real Estate (Niche) Backlinks
If you’re not exploring SEO and link-building effectively to get your clients glued to your real estate listings, you’re less likely to drive online sales. Your real estate website, even if it’s small or relatively inactive, you already have some amount of backlinks. Right?
A healthy portfolio of backlinks for your site determines how search engines perceive your real estate listings and website. To develop a healthy real estate site, getting backlinks from one single source doesn’t seem enough. You should aim at collecting as many real estate backlinks from as many possible sources. Aim for directories, blogs, website pages, and even social media.
Search engines give preferences to your site when you are cited as a reputable source across different platforms.
Getting other websites from the real estate industry to tell their audience about your business determines how you get targeted referral traffic. By doing so, you’re not directly competing with them. You are just adding value to their site audience, helping readers and getting your brand out there in front of relevant clients.
Social Media Syndication
Social media won’t directly impact your search engine rankings, but it is still an important element of your real estate SEO strategy.
Why you may ask?
It helps real estate marketers to:
- Build awareness, trust, and authority.
- Engage with your targeted audience.
- Enhance exposure.
- Drive more traffic to your site.
- Boost conversions.
Real estate businesses face difficulty in acquiring online visibility without social media accounts. It’s tempting to try your hands everywhere on social media, but it’s better to stick to a few specific platforms.
Use social networks to share your videos, blog content, and other important information like company updates, news, statistics, and much more.
Choose Instagram and Pinterest to promote your website offerings with a visual approach. Alternatively, showcase the best deals and sales opportunities on Facebook. Whenever you share content on social, make sure to include local-focused hashtags along with geo-targeted keywords.
Here’s an excellent approach by Triangle Real Estate Group that features current properties and developments on their social handles.
What is the ROI of SEO for Realtors?
Real estate ranks #1 out of the top 20 industries in terms of generating ROI from SEO. The average real estate investment firm clocks at almost $3.6 million per year from SEO campaigns.
Unlike a paid PPC campaign, that delivers leads only as long as you pay for them, every dollar spent on SEO efforts reaps benefits for a long period of time. Though it can take several months to achieve desired results, a real estate investment firm can expect massive growth for years to come, after investing in SEO efforts.
Why Choose York Business Solutions Real Estate SEO Expert?
York Business Solutions are committed towards offering search engine marketing efforts with a data-driven approach, fetching desired results for your real estate business. Some of the highlights that separate our deliverables from the market are:
Low-Cost Solution
SEO services offered by York Business Solutions are extremely affordable. If you have an active website, adding content to it is essentially free. SEO can help you get on search engines organically without opting for paid ads. As a lead generation strategy, SEO can prove to be sustainable, fetching you results for years to come.
Permanent Results
Unlike a web ad, SEO does not have an expiry date. As long as your web content stays live on the internet, we will help your content to continue ranking among the top half of Google and continue generating leads.
Targeted Approach
As we help you generate your own content, you can make it super-targeted. York Business Solutions can combine with your marketing team and write SEO content based on industry, age, referral, location, and other lead categories. This makes it easier for real estate leads to find information that addresses specific needs.
Higher Conversion Rates
We can leverage SEO to fetch higher conversion rates. Utilizing organic methods, leads that research and discover content independently prefer content over the ones that are forced on them.
Reach out to us and allow our experienced marketers to scale your real estate website with a data-driven approach drawing in relevant leads and customers.