What is digital marketing?
In 2020 nearly 80% of all the media that we consume come through digital channels! Massive internet usage and digital media have given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.
Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer, these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.
This new-age marketing method helps to gain a good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing, one can reach many customers with a very little marketing budget. Unlike traditional methods, you can measure the success of digital marketing campaigns with the help of analytical tools. Every year more and more marketers put aside traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with digital marketing techniques. York business solutions have been on the leading edge of these skills and have been in the industry for years. Allowing us to handle your marketing needs takes the “beginner approach” out of the equation. Thus, giving you a much higher ROI.
Common methods of digital marketing
This is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost-effective, and Eco-friendly. By this method, a message could be sent to a group of people through the use of electronic mail.
It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.
Search Engine Optimization (SEO)
It is an organic way of optimizing your online content to improve the ranking of your website on the search engine such as Google. Our goal at York Business Solutions is to rank your website above your competitors.
There are a lot of factors involved in the ranking of a website such as a title, keywords, relevance, etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. It is classified into two types on-page and off-page optimization. On-page optimization is achieved through the careful distribution of keywords and the quality of content on your site. Off-page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.
Search Engine Marketing (SEM)
When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques that helps the search engine to deliver your site to the web searchers.
One must clearly understand SEM or have an agency that understands, like York Business Solutions. It is one of the most efficient ways to spread your business across this competitive world. Some of the components of SEM are ad auction, bid, and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.
Pay Per Click (PPC)
The fastest way to reach your target audience can be achieved through PPC campaigns. You pay each time when someone clicks on your ad. For example, if you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Based on the CTR (click-through rate) the performance of your ad campaign is determined. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell products/services.
Social Media Marketing
The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.
It is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior. Generally, display ads are seen alongside search engines such as Yahoo, Bing, and Google.
This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, infographics, etc. It helps in building strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with content strategy to gain critical success.
How a fresher would benefit from digital marketing?
In the digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approaches.
Digital marketing provides small businesses with resources to perform sales and marketing that were previously available only for large companies. It ensures the survival of online businesses. Today, brands are putting more focus on digital marketing than ever before. Digital marketing skills are in serious demand and provide a unique competitive edge for one’s career. It offers great opportunities around the world. There is a wide range of digital marketing roles which include jobs related to social media as well. It also provides a variety of opportunities to start your own career as an Entrepreneur. There are lots of benefits that digital marketing professionals can look forward to in the upcoming years. More companies embrace digital marketing as their primary marketing strategy which creates plenty of job opportunities for freshers. The future of digital marketing seems to be very bright at the moment.